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Rob Purnell
Oct 17, 20247 min read
The Top 7 Myths About the Changes in Real Estate: What You Need to Know
The Sitzer/Burnett settlement did not radically alter the real estate landscape.
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Rob Purnell
Aug 24, 20231 min read
Left Brain / Right Brain - Where Do Real Estate Decisions Begin?
Home purchases and sales are first and foremost driven by heart. The logic surfaces once the emotion has made a decision.
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Rob Purnell
Apr 5, 20234 min read
Creative Destruction
The SVB bank failure may ultimately have a positive long-term impact on Silicon Valley real estate, and the economy overall.
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Rob Purnell
Nov 18, 20224 min read
Now is the Winter of Buyer's Discontent
After years of a brutal seller's market, home buyers have some leverage and can negotiate better deals.
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Rob Purnell
Nov 5, 20213 min read
Zillow Falls Victim to Its Own Faulty Zestimate Valuation Tool
Zillow lost hundreds of millions of dollars relying on its Zestimate. Don't let this happen to you.
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Rob Purnell
Jul 28, 20216 min read
Uncovering The Truth Behind Real Estate Statistics
Three statisticians went hunting. They came across a deer in a clearing. The first one fired and missed 3 feet to the left. The second...
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Rob Purnell
May 14, 20214 min read
How To Make Sense of A Market That Doesn't Make Sense
The SF Bay Area housing market is highly competitive. Here is a blueprint for achieving your goals whether your a home seller or home buyer.
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Rob Purnell
Apr 1, 20213 min read
Market MythBusters: The Foreclosure Tsunami
A few months ago I was speaking with a client that wanted to help her son buy his first home outside the Bay Area. (We’ll call her...
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Rob Purnell
Oct 7, 20202 min read
What Does the 2020 Presidential Election Mean for Housing Markets?
Will uncertainty about the Presidential election cause people to put off the decision to buy or sell a home?
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Rob Purnell
Jul 24, 20202 min read
3 Questions to Ask if You're Thinking About Buying A Home
Is now a good time to buy? This all-too-common and seemingly objective yes/no question can really only be answered by examining a variety...
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Rob Purnell
May 13, 20203 min read
Size Really Does Matter
Anybody who looks homes starts with basic information: beds baths & sq. ft. Simple? Not exactly. Measuring sq. ft. is as much art as science
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Rob Purnell
Feb 6, 20202 min read
Real Estate Porn and The Tyranny of Choice
Like online dating sites, real estate sites are fun to look at, but often leave people disillusioned, and unable to make informed choices.
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Rob Purnell
Jan 14, 20202 min read
The Homeownership Odyssey - Ep. 1
Learn how to evaluate real estate agents to separate the top professionals from the rest of the pack.
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Rob Purnell
Dec 10, 20194 min read
Real Estate and A Loaf of Bread
Prop-tech wants home purchases to be as easy as buying a loaf of bread. But consumers will always need real estate professionals. Here's why
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